Washing Machines Design Story Toolkit



Design Philosophy & Design Story





Washing Machines Design Story Toolkit (WW9000)の概要We wanted to engage in storytelling of the design philosophy and value that is embodied in the design, and to visualize the story to deliver a consistent design story and image to other departments and consumers.
Washing Machines Design Story Toolkit (WW9000)の製品仕様- Design Story Movie : 1920*1080pixel,2min 43sec - Design Story Book & Image :230 x 230, 79pages
プロデューサーTaehong Kim Assistant Manager Cleaning Product Marketing Part Samsung Electronics
ディレクターHarry Choi Vice President, DA Design Group Samsung Electronics
デザイナーSetbyul Cho Senior Designer, DA Design Group / Yongsoung Lee Senior Designer, Sangchul Yi Senior Designer, Service Experience Design Group Samsung Electronics
Washing Machines Design Story Toolkit (WW9000)の開発・企画についてWashing machines have considerably evolved. For example, many buttons have been removed, doors have become bigger, and the machines remember user habits. In 1874, William Blackstone created the very first washing machine for his beloved wife. We wanted to reflect such consideration for others and to communicate the value of design, which was completed through consideration for users.
Washing Machines Design Story Toolkit (WW9000)のデザインについてThe design philosophy of Samsung Electronics Home Appliances Division is Thoughtful Explorer. The design story concept of WW9000 is Change Everything but Keep the Heart.
Washing Machines Design Story Toolkit (WW9000)はその使用者・利用者にどのような価値を実現したかConsideration for others, which is embodied in the washing machine design, involves having the washing machine interact with the user with a personality, rather than simply serving as a machine. Various considerations were made for the user in the design, including the Stepping Forward Design, which takes a step towards the user; the Interface, where the users habits are remembered and the course is automatically set; the raised position of the drum; and the larger door. We thus moved forward with design storytelling with focus on how meaningful rather than how much more.
ユーザーの使いやすさや商品の親切さの向上のためにデザインが特に取り組んだ事項We sought to develop a design communication process, and to deliver an undistorted design philosophy and story that ranges from design to product planning, marketing, and consumers.
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著作権利者:(C)JIDPO GOOD DESIGN AWARD [ G-Mark Library ]