Young Shen Rice Noodles



Young Shen Rice Noodles


3+2 Design Studio







Young Shen Rice Noodlesの概要Hsinchu is the mother land of rice noodles in Taiwan. Nan Shih Li is one of the places of origin for Hsinchu rice noodles. Young Shen Rice Noodles Company was established in 1910, they insist on making rice noodles with 100% pure rice, and pour their heart into products, only present natural taste to consumers. Selecting best Indica Rice in Taiwan, no additives, without bleach, what they only have are pure handmade traditional tasty rice noodles.
Young Shen Rice Noodlesの製品仕様100mm*75mm*215m ,200g ,1.613 L
プロデューサーYungshen Rice Noodles Works Co., Ltd.
ディレクターYi-Cheng Hsien
デザイナーYi-Cheng Hsien, Design Director Pei-Ling Wang, Yi-Yao Lin,Hsin-Han Wu, Package design div.
Young Shen Rice Noodlesの開発・企画についてYoung Shen Rice Noodles insists to use pure rice to make rice noodles, although the raw material cost of Indica Rice (Zai Lai Rice) doubles corn starch. The three main points Young Shen conveys are health, nutrient and delicacy, persisting in taking Taiwan local crop to make rice noodles and help farmers is the best intention and obligation to Taiwan.
Young Shen Rice NoodlesのデザインについてWe also used prefix of company name, Young Shen, as the main image, made it combine with bamboo patterns, transferred Hsinchu traditional sun-dry rice noodles image to brand symbol.
Young Shen Rice Noodlesはその使用者・利用者にどのような価値を実現したかWe integrated handmade quality with new image, to break with old and stereotypical image of package, the new visual design expresses essence of local specialty.The visual design of Young Shen Rice Noodles on package delivers touched taste and dedication to products, and it achieves market segmentation through working out different design styles, dividing consumers into two groups. For normal series, the package design is simple, but presents healthy and delicacy by applying Y sign to bamboo weaving patterns, to recollect the reminiscence of Hsinchu rice noodles. For gift series, we outlined the material shape with the line of rice noodles, and the colorful packages completely display original food taste.
ユーザーの使いやすさや商品の親切さの向上のためにデザインが特に取り組んだ事項How to stress the value of rice noodles quality? We found the packages at market . To get rid of boring package and be different from other brands, we create a design to show warmness and culture to meet the image of centenary brandYoung Shen, and to put emphasis on advantage of healthy food. We introduced innovative and creative ideas into reformation of brand to meet trend of new generation.
どこで購入できるか、どこで見られるか300 No.17, Alley 3, Lane 317, Yeng-ping Rd., Sec.1, Hsinchu (Taiwan)、Yungshen Rice Noodles Works
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著作権利者:(C)JIDPO GOOD DESIGN AWARD [ G-Mark Library ]