The Girl Effect





The Nike Foundation (U.S.A.)







The Girl Effectの概要The Girl Effect videos (, and website ( were created by the Nike Foundation to start a dialogue about the world’s greatest untapped resource in the fight against global poverty: adolescent girls. When girls receive education, health care and economic opportunity, they pass the benefits to their families and nations. These open-access communication tools enabled any girl champion to tell a powerful story about the potential of girls.
プロデューサーAnimation: manvsmagnet (Matt Smithson) via Curious Pictures (John Cline), Audio: Elias Arts (Jonathan Elias), Web: Grow Interactive and Love Creative, Client: Nike Foundation (Emily Brew)
ディレクターWieden+Kennedy Executive Creative Directors Jelly Helm and Steve Luker, Creative Director Tyler Whisnand
デザイナーWieden+Kennedy Copywriter Jessica Vacek, Art Director Julia Blackburn
The Girl Effectの開発・企画についてサステナブル社会(持続可能な社会)の実現に向けて、応募対象が取り組んだこと
As a non-physical product, sustainability in manufacturing not an issue.
The Girl Effectのデザインについて「身体・人間」の視点からみて、応募対象が提供できること
The Girl Effect work interacts with the human body in unlikely ways: It moves the heart, it engages the head and it inspires the hand to act.
The Girl Effect is a democratic brand. The Nike Foundation created the tools, but the platform is there for anyone to use, to spread the message about girls. In an era where individuals are more likely to create their own campaigns than follow someone elses, the Girl Effect empowered not just girls, but their champions.
The Girl Effect provides an entryway into a difficult topic, through a very accessible approach. It doesnt simplify the issue; it provides an entry point that anyone can understand, whether an expert or a layperson. As a disruptive approach to social communication, it inspired countless imitations -- the highest form of industry approval.
The Girl Effect has been embraced by girl champions worldwide, from Oprah to global leaders in Davos to a global community on Facebook, Twitter and YouTube. Most importantly, the work has helped to inspire people to act for girls, through the smallest fundraisers to major partnerships at the World Bank, DFID in the UK, globally and on the ground in Rwanda, Ethiopia and Nigeria.
ユーザー・社会に伝えたいことIf you invest in a girl, everybody wins. If she stays in school, remains healthy and can earn an income, she is twice as likely to invest those benefits back into her family than a boy. Despite that potential, less than two cents of every aid dollar is directed to her. Shes the best investment that no ones making in the fight against global poverty -- its time to change that.
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The Girl Effectのはてブでの話題

  • 10/12/20 11:16 アニメーションが素晴らしい。メッセージも強烈 [field_combat]
  • 09/03/04 19:03 The world is a mess. [sbtqe]
  • 09/03/02 17:11 よくわかりませんがまあまあおもしろいです [aoiasaba]
  • 08/11/18 21:43 世界を変えるために少女に投資をしよう!と訴えかけている。シンプルだけど強いプレゼンテーションが続く。 [cptskgj]


著作権利者:(C)JIDPO GOOD DESIGN AWARD [ G-Mark Library ]