Lufthansa starter box



In-flight catering concept for business class


LSG Sky Chefs Catering Logistics GmbH(Germany)

2010年度 グッドデザイン賞 受賞




Lufthansa starter boxの概要The box for starter courses made of top quality plastic has been developed especialy for use in Business Class. The box builds on Lufthansa s Starchef concept, whereby a selection of top chefs are invited to showcase their creations. A disposable insert individually developed for each of the different culinary concepts is contained within a generic multiple-use box. Not only does this design optimise the functional and logistical aspects of the product, but it also expresses Lufthansa sbrand values.
達成しようとした目標The starter box supporting the idea of the Lufthansa star chefs programm which want that the passenger in First and Business Class can enjoy delicious regional or internationl delicacies form famous chefs around teh world.
ディレクターVolker Klag & Daniel Knies (LSG Sky Chefs design studio)
Lufthansa starter boxのデザインについてNot only does this design optimise the functional and logistical aspects of the product, but it also expresses Lufthansas brand values. A modern interpretation of the bento box which originates in Asia, the Starter Box conveys Lufthansas cosmopolitan awareness as an airline.
Lufthansa starter boxはどのような使用者・利用者を想定したかLufthansa Buiness Class Passengers on Intercontinental flights form Europe to Asia and USA. The most of them are male and business travellers or frequent travellers.
Lufthansa starter boxはその使用者・利用者にどのような価値を実現したかThe product in combination with the catering concept wants to high-light the culinary expierience and diversity of meals On-board.
どこで購入できるか、どこで見られるかOnly in use On-board of Lufthansa Business Class.
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著作権利者:(C)JIDPO GOOD DESIGN AWARD [ G-Mark Library ]