Interactive Tumbler



2010年度 グッドデザイン賞 受賞




Hearteaの概要The heartea is an interactive tumbler which shows the temperature inside lightening the bulged part of the body. It shows three different state of inside telling you the best time to drink several drinks(ice beverage, tea and coffee.) It was designed for the Nanum project. The Nanum project is a donation project funded through new product developments. It is a good example of a collaborative design serving a philanthropic purpose. It was designed and produced solely for the purpose of sharing, and 100% of its profits are donated to provide educational scholarships to impoverished children.
達成しようとした目標1. It must deliver meaning of sharing with and loving neighbors. 2. It should be very practical and useful for daily life. 3. In contrast to other charitable item, it should be innovative with a unique design and structure. 4. The project pursued a low-price($20~30) daily-life product to make it affordable to everyone.5. To maximize the impact, it`s launched around the Christmas season.
プロデューサーGS Caltex Co., WorldVision
ディレクターSangmin Bae
デザイナーSangmin Bae, ID+IM Design Lab. at KAIST
HearteaのデザインについてThe compound word heartea is formed from the words heart and tea which delivers the meaning of hearty. The heartea has a symbol of heart on the left side of the body. It throbs softly and emotionally just like human heartbeat while touching it symbolizing a humane heart sharing and loving neighbors. At the same time, It works as giving information for safety and convenience.
Hearteaはどのような使用者・利用者を想定したかThe heartea is a smart, simple, low-price, daily-life product which is affordable to everyone. The functions are intuitive enough to use naturally for everyone and emotional interaction provides users new experience and good feeling in their tea-time.
Hearteaはその使用者・利用者にどのような価値を実現したか1.Customers are not only users of an innovative product but also contributors to the welfare of the affected children through the donations they make by purchasing Nanum products.2.The heartea shows the inside temperature with three colors for safety and convenience. Each color represents cool for beverages, warm for tea, hot for coffee with blue, orange, and red colors.
その問題点に対し、どのように対応したかMany other charitable products like pin badges with phrases of compassion on it appeal to sympathy only for raising fund. However, the Nanum project tried to turn customers into donators. Customers can get what they need in their life and make a donation in a very natural way. The Heartea, the output of the project, is beneficial to both customers and needy children.
どこで購入できるか、どこで見られるかWebsite for the Nanum project, GS Eshop Online store, GS Caltex Gas station
Hearteaをもっと見る・購入 楽天市場でHearteaを探す


オフィシャルサイト http://nanumproduct.or.kr/


著作権利者:(C)JIDPO GOOD DESIGN AWARD [ G-Mark Library ]