Pipper standard Laundry Detergent



Laundry Detergent


Equator Pure Nature Co.,Ltd.







Pipper standard Laundry Detergentの概要Pipper Standard Laundry Detergent bottle was designed with a few concepts in mind. Firstly, the packaging must clearly indicate and show that the product is a natural product. Secondly, the design must give off the impression that the product is safe to use. Thirdly, the packaging must be attractive and friendly. Fourthly, the functionality of the product must be easy to use and comfortable. Fifthly, the packaging must be made from HDPE recycled plastic, matching the biodegradable product on the inside.
Pipper standard Laundry Detergentの製品仕様DimensionWidth 15 cm High 21 cm Depth 5 cm
プロデューサーEquator Pure Nature Co.,Ltd
ディレクターPeter N. Wainman
デザイナーMr. Bhatara Chirdchuen
Pipper standard Laundry DetergentのデザインについてOne word to describe the packaging would be: Honest
ユーザー・社会に伝えたいことPipper Standard natural household cleaning products were invented as a safe, natural alternative to chemical products in the market. At the time of invention, and still today, there are no other mass marketed natural cleaning brands produced in Southeast Asia and Greater China, In an effort to be unique and distinctive, packaging for Pipper Standard needed to standout. The cleaning liquid itself utilizes patented technology, and therefore the packaging needed to give the appearance of a high-quality good.
ユーザーの使いやすさや商品の親切さの向上のためにデザインが特に取り組んだ事項The designer wanted to show the premium nature of the product and to be different in the market. Usually, packaging for laundry care products are standardized bottle shapes with bright neon colors and explosive text to grab the consumers eye. The designer wanted Pipper to standout by looking more natural, calm, safe, and friendly, which is why he chose a pastel color and a minimalist layout.
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オフィシャルサイト http://www.pipperstandard.com


著作権利者:(C)JIDPO GOOD DESIGN AWARD [ G-Mark Library ]