SHIFT decode: design: disrupt

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Identity

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Pink Blue Black & Orange

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イベントのキーメッセージを伝えるためのダイナミックなアイデンティティシステム。

参加者の多様な専門性に応じてアイデンティティが選択/拡張されていく仕組みはイベントへの最適化を図った画期的なデザインアプローチとして優れており評価できる。

SHIFT decode: design: disruptの概要Creativities Unfold 2015 Symposium held by TCDC is about creative business, a way of developing new method from internet technology and to build a platform which eventually has led to a sustainable Co-creation.
SHIFT decode: design: disruptの製品仕様Various
ディレクターSiam Attariya, Design Director
デザイナーTeerapat Lowsuwannawong, Paputh Nimchuar, Tassayawan Chamkrajang, Graphic Designer
SHIFT decode: design: disruptの開発・企画についてThe idea of symposiums key visual stems from SHIFT concept, the success of new business driven by creative thinking. We chose existing real plants and made them branch out in different pattern. Eventhough they have the same root, each branch is completely different. We used 3D computer graphics technique to visualise those images which give us an interesting, spectacular and yet real outcome.
SHIFT decode: design: disruptのデザインについてWe designed a system where people from different profession can choose typefaces to portray their characters and the combination of them are endless and can convey the content of the symposium.
ユーザー・社会に伝えたいことThis entire communication materials of this project are to encourage people to explore its potential and to see the endless possibilities. With knowledge, creativity and technology integrated create new business entrepreneurs which is the primary mission of the TCDC.
SHIFT decode: design: disruptはその使用者・利用者にどのような価値を実現したかApart from identity, we designed a Quiz under the theme "Which type of plant that will SHIFT your future?". Each answer of the quiz is a different type of Thai plants which name is made to fit with the symposium subject such as Som O-pensource (Pomelo + Open source),Tang Mo-del (Watermelon + Model), Prakam De-sign (Soap nut tree + Design), Chong Co-creation (Butterfly Tree + Co-creation). As we highly value our unique cultural heritage, a sense of humor and fun that lie in harmony with our everyday life, we therefore try to project this value into our work. As a result this conference becomes more fun and appealing to an audience.
ユーザーの使いやすさや商品の親切さの向上のためにデザインが特に取り組んだ事項We would like to make a new perception to audience that design is a tool to solve business problems. We shift our design process to make it like a platform that welcome diverse people to co-create the identity by their own. This project has an organic process as well as the end result.
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オフィシャルサイト http://www.cu-tcdc.com

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著作権利者:(C)JIDPO GOOD DESIGN AWARD [ G-Mark Library ]

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