2016 Smart TV



Smart TV


Samsung Electronics Co., Ltd.





2016 Smart TV, OOBE UXの概要This is the initial setup UX that users encounter the first time they turn on the television. The intent is for the UX to be an intuitive guide that helps users understand and follow the instructions easily. The addition of appealing visual and motion graphic elements is intended to meet users aesthetic expectations and help them maintain a high level of satisfaction. The distinctive colors and design, which sets the UX apart from other TV screens, is designed to provide users an entirely new TV experience.
2016 Smart TV, OOBE UXの製品仕様1920 x 1080 pixel Resolution
プロデューサーJAE JULIEN Principal DesignerVD UX Productization Group Samsung Electronics
ディレクターYoojin Choi Senior Designer, JAE JULIEN Principal DesignerVD UX Productization Group Samsung Electronics
デザイナーJoosun Moon Senior Designer,JAE JULIEN Principal Designer, Yoojin Choi Senior Designer,Yuri Min Junior Designer,Juhyun Sung Junior DesignerVD UX Productization Group Samsung Electronics
2016 Smart TV, OOBE UXの開発・企画についてNothing is more welcoming for the user than a greeting in his/her own language. Wherever the TV is launched, the introduction will be in that countrys mother tongue. The TV will also assist in the successful basic setup with visual graphics rather than texts.
2016 Smart TV, OOBE UXのデザインについてThe bold yet simple screen configuration and design elements reflect the harmony with the differentiated and comprehensive product brand identity.
ユーザー・社会に伝えたいことThe OOBE UX is the first screen that users encounter when they turn on the TV for the first time, but it may be challenging to set it up. This UX was designed to leave users with a good first impression of Samsung Smart TV while ensuring that they do not feel burdened by this first setup phase, but rather enjoy the challenge.
2016 Smart TV, OOBE UXはその使用者・利用者にどのような価値を実現したかThe most distinctive aspect of the design lies in the fact that it satisfies not only usability but also visual appeal. Rather than feeling burdened by the setup task, users will feel comfortable with the experience. The bold, yet simple screen configuration and design elements echo the harmony of the overall design identity of the OBE brand. Motion graphics serve as the focal point of the screen while enhancing users understanding. No other brand of TV or cable box offers such a sublime OBE as well as visually attractive design.
ユーザーの使いやすさや商品の親切さの向上のためにデザインが特に取り組んだ事項The initial setup stage, which is a task that every TV user must undergo, is also the first encounter with new technology. It is also in this stage that users form their first impression of the product. We wanted to provide an innovative and positive image of the brand through an OBE design that is superbly designed, aesthetically pleasing, and easy to use.
どこで購入できるか、どこで見られるかSAMSUNG Global Website
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オフィシャルサイト http://www.samsung.com/us/experience/9series-tv/


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