Smartphone UX


Samsung Electronics Co., Ltd.






AOD UXの概要The Samsung Galaxy S7 and S7 Edge have an "Always On Display" function to check the time, date and other basic forms of information, even when the device screens are turned off. Through this function, the device brings convenience to users. The AMOLED displays low power consuming feature allows the function to work. Also, users can choose the type of information to be displayed and different styles, to express their personal tastes.
AOD UXの製品仕様N/A
プロデューサーYoun-Sup Kim Manager, Saerom Lee Associate Global Product Planning Group Mobile Communications Business Samsung Electronics
ディレクターHyun Yeul Lee Vice President, Jeong Hyo Kim Principal Designer UX Design Group 1 Mobile Communications Business Samsung Electronics
デザイナーJieun Yang Senior Designer, Hayoung Kim Assistant Designer, Jin Hee Jeon Senior Designer, Jungmi Lee Senior Designer UX Design Group 1 / Hwanju Jeon Designer Design Team Mobile Communications Business
AOD UXの開発・企画についてThrough the Always On Display, the Samsung Galaxy S7 and S7 Edge users no longer have to turn on their smartphone screens to check the time, date and notification. This not only fosters convenience, but also enhances the digital skin functionality by showing customized forms of content instead of an off-screen.
AOD UXのデザインについて-A quick recognition of basic information. -We strived to support customization while offering the necessary information, so that users can set a screen mode according to their personal preference.
ユーザー・社会に伝えたいことThe more time people carry smartphones, the more habitually they turn their phones on and off just to check the time. The Galaxy S7 and S7 Edge have an Always On Display, which enables users to check the information they chose without waking up their phones. The feature has low power consumption. Importantly, the Always On Display can also be seen as a way for users to express themselves.
AOD UXはその使用者・利用者にどのような価値を実現したかAlways On Display offers a new form of smartphone usage by displaying useful information and personalized content even when the smartphones are in off-screen mode. Other than showing information, including time, date, calendar and notification, the function provides a new space and method for users to represent their characteristics. To do so, the function design focused on customization. Users can choose the type of information, combine clock and background styles and use the front of their devices as digital skins by setting Image Only Type.
ユーザーの使いやすさや商品の親切さの向上のためにデザインが特に取り組んだ事項The new function offers a new way to check valuable information without turning on the screen of a smartphone. Also, the design function expects that the off-screen can be used as a space to represent user identities. The function was designed to generate new values for users.
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著作権利者:(C)JIDPO GOOD DESIGN AWARD [ G-Mark Library ]