GUTS - Colorist





Sowork Company






GUTS - Coloristの概要The idea of the design is to imitate an hour hand that its color is changeable. The designer used a moving disc instead of a hand to indicate the hour. While the metal disc goes round and round, the hole of the disc let the colors on the dial shine out. There are different colors at different time on the dial. Thus, the hole is always changing color and it looks like a color-changing hand, making the design uncomplicated and innovative.
GUTS - Coloristの製品仕様Case diameter: 38mm Case thickness: 10mm Strap:Genuine Italy leather (Interchangeable)Water resistance: 5ATM Case Finish: Sandblast/ Polished / PVD Black
プロデューサーHong Kong-based design studio SOWORK COMPANY & GUTS brand.The notion of GUTS design is minimal, chic and designed. Less is more is the philosophy that leads the design direction.
ディレクターTimothy So, Yan Kit
デザイナーTimothy So has over 17 years experience in design industry. The passion of him towards timepiece leads Timothy to constantly study and update the evolution of timepiece and creative product design.
GUTS - Coloristの開発・企画についてIt is not just a watch which it give the user have different feeling of time in a day.
GUTS - ColoristのデザインについてLess is more is the philosophy that leads our design. We believe that minimal design is the only timeless trend. We think in our customers shoes to ensure our products are people-oriented.
ユーザー・社会に伝えたいことWe have different mental reaction and emotion seeing different colors. Colors help us recognize and experience feelings and emotions. Red makes us feel passionate and energetic. Yellow lets us feel the warmth. Blue calms us down and let us focus to thinking. Green gives us comfort and sense of security. One can have many different feelings in a single day.
GUTS - Coloristはその使用者・利用者にどのような価値を実現したかThe design watches dial face is always changing color and it looks like a color-changing hand, making the design uncomplicated and innovative.
ユーザーの使いやすさや商品の親切さの向上のためにデザインが特に取り組んだ事項Simple design with little changes which can fit for daily living.
どこで購入できるか、どこで見られるかThe watch can buy from Hong Kong HKTDC Design Gallery.、GUTS design、GUTS Design Facebook
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