Amazing Muay Thai pop-up card

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Card souvenir

広告・宣伝のデザイン

Prik Khee Noo Design Team

グッドデザイン賞

ムエタイをモチーフにしたポップアップカード。

ペーパーモデルが非常に精工にデザインされており、パーツの一部は可動式になっている。

ポップアップカードの域を超えたペーパーフィギュアとして評価したい。

Amazing Muay Thai pop-up cardの概要Amazing Muay Thai pop-up card is the worlds first human-shaped pop-up paper model with advanced mechanism inside that creates portable and easily-foldable functions. It is the most perfect human-shaped pop-up card. User can adjust his models posture and easily get involve with beauty and elegance of Muay Thai since our model is design to be movable in certain part. After adjusting, the card can turn into a 3D paper model by detaching the base of the model out of the card.
Amazing Muay Thai pop-up cardの製品仕様Models height: 11.5 cm Cards dimension:Length 41.5, Width 18 cm (floor space per card) Weight: 30 grams (per one card)
プロデューサーNatthanan Janesaksrisakul, director
ディレクターKuchnatt Vachiratianchai, model designer
デザイナーYanika Tinaphongs, industrial designer. Suwanna Ruayrinsaowarot and Chadaporn Phoopongprapan, graphic designer
Amazing Muay Thai pop-up cardの開発・企画についてWe wish people around the world could touch and absorb Thai identity and uniqueness in a beautiful, creative and non-violence way through our product. Thailand has many beautiful and precious cultures that havent been touched or discovered by foreigners. We have an aim to convey these beautiful cultures to be known and touch by people around the world in a form that beyond just visuality.
Amazing Muay Thai pop-up cardのデザインについてThailand is a country rich in beautiful cultures and traditions, we are a young generation who desires to propagate and make known of Thai culture gracefully and creatively in the international stage.
ユーザー・社会に伝えたいことEven though pop-up was widely-spread, there was no paper model that could pop up, and also no human-shaped pop-up card yet. We are the first one who figured out the mechanism that will enable the model to be folded and popped. We planned to develop cultural ambassador products to propagate and make known of Thai culture gracefully and creatively in the international stage.
Amazing Muay Thai pop-up cardはその使用者・利用者にどのような価値を実現したかAfter we have researched about pop-up card and paper model around the world, we found that there is no paper model that can pop up, and also no human-shaped pop-up card yet. So we decided to make the first absolutely-perfect human-shaped pop-up paper model. We studied the popular models from around the world and tried our best to figure out the mechanism that will enable the model to be folded and popped up. After a year of R&D, we finally invented the first human-shaped paper model with the portable and easily-foldable function. We have developed 9 different mechanisms that use in different part of the model since human anatomy is highly complex, especially in the Muay Thai posture. Now they are all patented in Thailand.
ユーザーの使いやすさや商品の親切さの向上のためにデザインが特に取り組んだ事項The aim of this product is to promote Muay Thai or Thai boxing, one of the precious culture of Thailand, in a beautiful, creative and non-violence perspective. In the card, we provide the interesting information about the history of Muay Thai and the fun knowledge about each postures, available in 3 different languages; English, Japanese and Chinese.
どこで購入できるか、どこで見られるかwww.amazingmuaythai.com、amazingmuaythais website、amazingmuaythais facebook page
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