Nike Football App



Digital and mobile application


Nike, Inc.





Nike Football Appはまさにそういう機能を、デザインと両立させたものとして高く評価できる。

Nike Football Appの概要The Nike Football app is a digital and mobile application that features the best of the worlds leading football brand in one place. The app allows players to create matches, banter with friends and teammates, and be the first to access exclusive Nike product. Its also the only way to earn a place at the Nike Academy, a gateway to the professional game, via registration for all Nike Academy-related events.
Nike Football Appの製品仕様Not Applicable
プロデューサーNike, Inc.
ディレクターNike, Inc.
デザイナーNike, Inc.
Nike Football Appの開発・企画についてA players community will increase as they connect with players in their area. This enables them to find more games, more often, against new opponents. Its the ultimate way to play more and play better. The app will also deliver premium content and allow members of the Nike Football community to be the first to access the latest product, stories and event experiences.
Nike Football AppのデザインについてThe design challenge was to create a one stop destination for all things related to football with a focus on removing the challenges associated with organizing matches between friends.
ユーザー・社会に伝えたいことNike Football dominated the digital landscape globally before and during the World Cup in Brasil. Now, as attention has moved to the domestic seasons, Nike Football has launched a new digital and mobile application that features the best offerings of the worlds leading football brand in one place.
Nike Football Appはその使用者・利用者にどのような価値を実現したかThe "Play" section on the Nike Football app uses geo-tracking technology to allow members to set up a time and location for a game and track who is in. Players create their own micro-communities with the "Crew" feature, staying connected with friends and teammates in their area, and making sure they never miss a chance to play.
ユーザーの使いやすさや商品の親切さの向上のためにデザインが特に取り組んだ事項Football obsessed teens love playing football with their friends, but no one enjoys the details of organizing the game. The goal was to create an aspirational and informative destination and a service for these teens to be able to easily set a time and location to rally their friends to go out and play.
どこで購入できるか、どこで見られるかAvailable on iTunes and Google play
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著作権利者:(C)JIDPO GOOD DESIGN AWARD [ G-Mark Library ]