Architect 14

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Identity Design

デザインエクセレンス賞(タイ)との連携に基づく応募

Practical Design Studio Co., Ltd.

グッドデザイン賞

アーキテクト14のエキスポ用の、グラフィック計画である。

 遠くから見ても認識できる力強い表現と、明快な色彩計画である。

Architect 14の概要The Identity Design Project for Architect14 Expo, including logo, key visual, illustration, stationery, publication, environmental graphics, souvenirs, exhibition & motion graphic. And 2014 is the 80th Anniversary of The Association of Siamese Architects under Royal Patronage, the Events will emphasize on acknowledging of Architects Professions, who are we? And what we do?
Architect 14の製品仕様Width 50 cms. x Height 100 cms.
プロデューサーPractical Design Studio
ディレクターSanti Lawrachawee
デザイナーNattapol Rojjanarattanangkool + Nuttapong Daovichitr + Kanoknuch Sillapawisawakul
Architect 14の開発・企画についてThe main objective is try to connect architects closely with the daily lives of people.We want them to not only be aware of architects, but also help them to understand how they connect with architects.
Architect 14のデザインについてFocusing on the people themselves and how they connect with architects. People and their daily life are the design concept that represent how the architect is connected to their daily lives.
Architect 14はその使用者・利用者にどのような価値を実現したかUsing the concept of people and daily life to communicate information and created images in the style of cartoon graphics. We wanted to simplify and clearly present the identities of various people so that everyone could easily connect with ideas of who these images represent. We combined these pictorial personalities with activities to tell the stories of daily life such as eating, traveling or showering. All of these stories can help us to understand how people connect with architects every day.
ユーザーの使いやすさや商品の親切さの向上のためにデザインが特に取り組んだ事項To create the graphic set that guide the audiences and bring attention to the connection of space and activities. Through these connections, people begin to see how the architect is connected to their daily lives.
どこで購入できるか、どこで見られるかArchitect14 Identity Book、The Motion Graphic for Architect14 Exhibition
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オフィシャルサイト http://www.practical-studio.com

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