TAHITI

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Smartphone GUI

インターフェースのデザイン

LG Electronics, Inc.

グッドデザイン賞

ハードウェアとインターフェースのカラーが連動しているデザインで、ユーザーはカラーを軸に製品を選ぶことができる点がユニークで評価できる。

TAHITIの概要"TAHITI" is a home screen theme that provides wallpaper and widget that Fits with the Color of the appearance of each organization, allowing the users to feel the sense of unity between the HW and GUI. A new sense of theme was developed, with "water" as the common matter, by associating the emotions of cleanliness/cheerfulness/pureness, each corresponding to the colors of Blue/Pink/White. By adding values to the colors in the market of various phones, we intended to stimulate the purchase desire of the consumers through strong impression, and furthermore satisfy their emotional needs.
TAHITIの製品仕様5.5" QuadHD(1440x2560px)
プロデューサーKyoungmo Ahn
ディレクターJiyoung Chun
デザイナーChaelee Lee, Juhee Jang
TAHITIの開発・企画について"TAHITI" that unites the exterior and interior of the product, through beauty and the fun of usability adjusts to the consumers preferences and allows them to have a sense of pride and possession, and provide an emotional bond between them and the design.
TAHITIのデザインについてIn a consistent concept such as "water", we created a home screen theme that gives a feeling of unity with the 3 types of product colors to provide users with differentiated image and emotion.
TAHITIはその使用者・利用者にどのような価値を実現したかWe concentrated in shaping the image so emotions corresponding to each of the color can be displayed within the common matter, "water". Firstly, we were careful in extracting the emotional keywords from each of the color. We established a keyword that many could sympathize with, and visualized this keyword by relating it with water. This was produced through many photo compositions, but the difficulty of displaying an imaginary image was extreme. However, through endless trial and error, we were able to display as we intended, the coolness/feeling of refreshment as a wavy water image in Blue theme, the liveliness/cheerfulness as an actively bouncing image in Pink theme, and the pureness/cleanness as the delicate image of inner water in White theme.
ユーザーの使いやすさや商品の親切さの向上のためにデザインが特に取り組んだ事項By designing the "TAHITI" home screen theme through the consistent tone & manner as the product appearance, we wanted to give an impression of a complete product through the organic unity of the exterior and interior.
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オフィシャルサイト http://www.lg.com

関連するグッドデザイン

 

著作権利者:(C)JIDPO GOOD DESIGN AWARD [ G-Mark Library ]

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