Ilkwang Lightings Classic Series



Light Bulb Packaging


ilkwang lightings



Ilkwang Lightings Classic Seriesの概要Ilkwang Lightings Co.Inc. is South Korea last remaining company that produces and sells incandescent bulbs. We have renewed the brand and package design plan in order to become an interior and design specialized brand by emerging from the existing image of a low-cost manufacturer. We classified over 300 products with the new initial and color system to make the consumers select the product easily that is suitable for their needs and preference.The Classic Series is the first lineup of Ilkwang Lightings renewal project applying premium light bulb package.
Ilkwang Lightings Classic Seriesの製品仕様64x64x145mm / 80x80x120mm / etc
プロデューサーC.E.O Hong-do Kim, Manager Ho-jin Kim
ディレクターSunman Kwon
デザイナー064 design team, Yongwoo Choi
Ilkwang Lightings Classic Seriesの開発・企画についてIn Korea, Inadequate lighting market in which low-quality non-certified products are distributed, We are supplied to the market in a safe packing only after acquiring a safety certification mark, passing the life test and stating relevant information on the package. We aim to lead a safer and better lighting culture by creating an environment in which consumers can use products safely.
Ilkwang Lightings Classic Seriesのデザインについて360-degree design experience was applied by the one voice of bold tone & manner based on the company persistent philosophy of producing only light bulbs for 50 years with the slogan of We Make Light
Ilkwang Lightings Classic Seriesはその使用者・利用者にどのような価値を実現したかIntuitive Graphic Placement(Composition) - We placed the clear picture of the product in front so that one can immediately verify the appearance of a light bulb that is on. Second, we placed the specifications of the product on each sides to enlighten the essential contents. Lastly, we placed the detailed information such as safety precautions, company information, etc. on the back based on the priority of consumers understanding to an object. Efficiency and Economics - The development of branding and packaging system allowed the staffs of packaging at the plant to manage products promptly and accurately. Also, it allowed the retail staffs to display products without any pop or explanation to the consumers.
ユーザーの使いやすさや商品の親切さの向上のためにデザインが特に取り組んだ事項Created consistent and seamless design language - We combined the hundreds of visual materials, which had been previously mixed, into the IK brand by a consistent, disciplined, simple and intuitive design language that includes color, font, picture and layout. We would like to propose a more appealing brand by one unified voice.
どこで購入できるか、どこで見られるかSouth Korea、ilkwang Lightings - Design Community、ilkwang Lightings - Online Shop
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著作権利者:(C)JIDPO GOOD DESIGN AWARD [ G-Mark Library ]