Glass-bottled drinking water

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Hallasu

パッケージデザイン

Jeju Special Self-governing Province Development Corp.

グッドデザイン賞

済州島のイメージを形状化して地域性をパッケージにいれたところが高く評価できる。

輸出先の国ごとにパッケージを変えるなど、マーケティングにもデザインが考慮されている点も良い。

Glass-bottled drinking waterの概要Hallasu is the representative of Premium bottled brand of JEJU Island which is listed on the UNESCO World Nature Heritage 2007. It has "Mysterious oriental water" brand concept. Tobuild up Hallasus own Vosual identity, the shape of bottle is motifed from that of Jeju Island and the label design is applyed traditional Oriental calligraphy.
Glass-bottled drinking waterの製品仕様375mL and 750mL Glass Bottles.
プロデューサーJeju Special Self-governing Province Development Corp.(JPDC)
ディレクターHye Won Sohn(CROSSPOINT), Soo Chung(dORIGIN)
デザイナーSeung Sin Yang(JPDC), Ji Yeon Kim(JPDC), Seung Heon Kim(CROSSPOINT), Hye Young In(dORIGIN)
Glass-bottled drinking waterの開発・企画についてConsiderations: Hallasu is representative of pure natural mineral water and bring to people with healthy water and offering elegant lifestyle. Hallasu is expected to be exported to Japan, China, Southeast asian countries, as well as other Westurn ountries.
Glass-bottled drinking waterのデザインについてHallasu Concept "Mysterious Oriental Water". JEJU, The mystical island created by volcanic eruption of Halla Mountain. JEJUS mystical water, clean and full of vitality and reinvigorates our body.
Glass-bottled drinking waterはその使用者・利用者にどのような価値を実現したか@Brand Name: Brand name came from Halla Mountain. Because of Jeju Lsland s a volcanic island, dominated by Halla Mountain. @Label Design: Hallasu Su is designd by the masters of calligraphy from Korea(Yeongbok Sin), Japan(Ogino Tansetsu), and China(Kan-Tai kung). @Bottled Design: The design of the bottle is reflected Mt. Halla motif, is highly sophisticated.
ユーザーの使いやすさや商品の親切さの向上のためにデザインが特に取り組んだ事項Hallasu is a table water. So it has been considered a few things. first of all, In order to overall design well with each visual elemens such as the shape of bottle, caps color, and label design. Also making good harmany with any other objects when Hallasu is on the dining table.
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オフィシャルサイト http://www.jpdc.co.kr

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著作権利者:(C)JIDPO GOOD DESIGN AWARD [ G-Mark Library ]

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