Google Chromecast



digital media player


Whipsaw Inc







Google Chromecastの概要Google Chromecast is a $35-dollar digital media player in the form of a dongle that connects to your TVs HDMI port.It streams audio and video content directly to your TV via Wi-Fi from the Internet or local network.Users select media to play from a mobile or web app, including Netflix, Hulu, Pandora, YouTube, and hundreds more.No cumbersome remote controls are necessary as content is navigated from your own smartphone or tablet.
Google Chromecastの製品仕様72mm x 35mm x 12mm 34 grams
プロデューサーGoogle Inc.
ディレクターMichael Sundermeyer for Google, Inc.
デザイナーDan Harden + Kyle Buzzard for Whipsaw Inc; + Michael Sundermeyer + Leo Baghdassarian + Ambarish Kenghe for Google Inc.
Google Chromecastの開発・企画についてChromecast provides incredible freedom in a very small shape. Its small size allows it to fit behind the TV instead of becoming another set top box. It is easy to manage and travel with. The small size also means its material consumption and cost are low. When low cost meets high design, it is a win-win for consumers, more people can own it, and mass adoption of the technology is ensured.
Google ChromecastのデザインについてCreate the hardware identity for a revolutionary technology reflecting the Google brand.Make it as small as possible, convenient and attractive at low cost to ensure mass adoption of the technology.
Google Chromecastはその使用者・利用者にどのような価値を実現したかChromecast is friendly and fun but conveys serious technology as well. The unique key shape is memorable and builds upon the Google brand image. The form looks thinner than it is, due to its angled top surface and glossy perimeter band. This shape also has a functional purpose.Because it plugs into an HDMI port of a TV, there are often other connectors next to it. It needed to clear these connectors, so it narrows at the front end. The shape also makes for a good finger pull. Finally the shape houses the antenna in the left bulge and a switch in the right bulge. There is no wasted space. Chromecast also needed an effective thermal solution as its Marvell chip gets very hot. A slab of aluminum above this chip and under the raised portion of the external design acts as a heat spreader.
ユーザーの使いやすさや商品の親切さの向上のためにデザインが特に取り組んだ事項Translate the Google casting technology into a small yet memorable hardware device that is convenient, fun, user-friendly and inexpensive. In addition it had to be: - Aesthetically attractive.- Easy to plug in and remove from a TV.- Hidden behind and powered by the TV.- Not block other connectors when plugged in. - Feel cool to the touch despite high heat emanating from its circuit board.
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