LG Electronics, Inc.




KS1301の概要Designing the G Flex as a curved smart phone required its core components -- such as the LCD and battery -- be developed from the ground up with curved shapes.We focused on two things: shifting away from existing flat phone designs and improving basic usability by making the phone easier to hold and natural to put close to the face (during a call). The high-gloss black color adds to its simplicity and the glittering metallic frame emphasizes the curved design. The concave display enhances the users immersion in the multimedia content of the phone.
KS1301の製品仕様160.5 x 81.6 x 8.3 (mm) 600mm (W) X 320mm - Floor Space
プロデューサーJeong Ahn
ディレクターHongsik Kim
デザイナーJeeyoung Yeon, Hyunjin Yoon, donghwan Lee
KS1301の開発・企画についてOur goal was to present the user with two main benefits: improved usability of a curved phone that stays naturally close to the face (during a call) and enhanced immersion for multimedia experience.
KS1301のデザインについてOur goal was not simply to design a curved phone, but to bring real benefits to the user. The curved shape makes the phone easier to hold and the curved display enhances the multimedia experience.
KS1301はその使用者・利用者にどのような価値を実現したかWe built over 200 design prototypes, put them through a usability study to determine the amount of curvature that is just right for maximum immersion into the phones content, and concluded that 700R is the best curvature. Also, for the best viewing experience of multimedia content on the 6inch screen -- which is usually viewed in landscape orientation -- we calculated the horizontal curvature of the screen in landscape mode. To prevent the phone from breaking when the pressure is applied in the opposite direction of the curve, we used a highly elastic arch-shaped metal frame for structural support. We carefully studied the position of the index finger on the back of the phone, built design prototypes of various shapes, volumes and sizes, and performed simulations on them.
ユーザーの使いやすさや商品の親切さの向上のためにデザインが特に取り組んだ事項We wanted the G Flex to deliver freshness and convenience to the user. The glittering but not too prominent metallic side frame emphasizes the curved design, and the simple black color makes the curved shape look more pleasing to the eye. The power key on the rear of the phone increases usability and serves as a show-up element, delivering both aesthetics and convenience to the user.
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著作権利者:(C)JIDPO GOOD DESIGN AWARD [ G-Mark Library ]