Samsung Smart TV Logo Guide Manual

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TV Logo Guide Manual

ソフトウェアのデザイン

Samsung electronics Co., Ltd. (Korea)

グッドデザイン賞

サムスンが提供するスマートTVを今後更に展開していく上で、非常に重要となってくるであろうロゴの取扱方について上手くガイドブック化されている。

また、ロゴを積極的に活用し、ブランドのイメージを効果的に認知させた遊び心溢れる点が評価された。

Samsung Smart TV Logo Guide Manualの概要User experience aspects were considered in terms of the basic concept of the smart TV logo. Based on various user experiences, an effective application guide on the Samsung smart TV logo is presented. In addition, consistent visual communication is maintained among various types of media.
プロデューサーHyun-min Chun Manager Brand Marketing 1Part Samsung Electronics Co., Ltd.
ディレクターYun-je Kang Vice President VD Design Group Samsung Electronics Co., Ltd.
デザイナーMin-sung Kim Senior Designer VD Design Group Samsung Electronics Co., Ltd.
Samsung Smart TV Logo Guide Manualの開発・企画についてサステナブル社会(持続可能な社会)の実現に向けて、応募対象が取り組んだこと
Provide an appropriate logo guide by delivering a guidebook to marketing personnel in different areas across the globe, and ensure consistent visual communication among different forms of media.
Samsung Smart TV Logo Guide Manualのデザインについて「身体・人間」の視点からみて、応募対象が提供できること
In addition to delivering information just like other manuals, the booklet includes interesting elements, such as various materials and techniques, so that the user can sense the delightful experience that would be provided by the smart TV.
「生活」の視点からみて、応募対象が提供できること
Samsung smart TVs are the outcome of the evolution of TVs. The TV’s cube form was reinterpreted to deliver the message that the TV is like a magic box that contains diverse content. To communicate the message that TVs continually develop and evolve, the logo introduces various changes.
「産業」の視点からみて、応募対象が提供できること
By demonstrating the diverse scalability of the logo in the application part, a consistent image of the Samsung smart TV can be communicated anywhere around the world and in various settings such as the sales environment and exhibitions.
「社会・環境」の視点からみて、応募対象が提供できること
Samsung TVs have evolved to provide an environment where consumers can enjoy a better life based on continued development of technology and design. We wanted to embody and further develop this philosophy and determination of Samsung TVs. Another goal was to further enhance awareness of smart TVs through the logo design.
ユーザー・社会に伝えたいことThe purpose of this guidebook is to present an appropriate logo guide to marketing personnel across the globe and to enable consistent visual communication across different forms of media. We would like users to sense the enjoyment provided by smart TVs, which have become a new paradigm. We would also like the booklet be actively used for visual communication.
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オフィシャルサイト http://www.samsung.com/sec

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