TATUNG Electric Cooker of the 50th Anniversary Limited Version

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Cooker

雑貨・生活用品

GIXIA Group Co. (Taiwan)

グッドデザイン・ベスト100

TATUNGは台湾を代表する電気機器メーカーの1社である。

台湾では、電気鍋は炊飯だけではなく、様々な調理をする器具として使われている。

ベースは50年以上前に作られた東芝製の炊飯器であるが、これを「正常進化」させ、日本の炊飯器とは違う道筋のプロダクトとして現在に至っている。

オリジナルの良さを壊すことなく、現代でも通じるデザインに仕上げていることを高く評価したい。

また再生パルプを使用した一体成形のパッケージは製品を保護する機能を果たすのはもちろん、製品の外形をそのままパッケージで表すことによって、プロモーション効果をあげている。

付属のしゃもじも美しくおさまり、グラフィックも秀逸である。

TATUNGの五十周年記念として仕立てられたまさに記念碑的なプロダクトと言っていい。

TATUNG Electric Cooker of the 50th Anniversary Limited Versionの概要As the most famous brand of household appliance established in 1918, TATUNG has made and sold electric cookers, shaping the food culture in Taiwan for the past half a century. The 50th anniversary limited version blends in innovative design without sacrificing its original simple style. The gold-coated lid symbolizes “golden marriage”, representing unfailing fidelity. With far-infrared neon ceramic coating on outer surface and compound material of stainless and aluminum for interior structure, it provides great toughness and high efficiency of thermal conductivity. A highly collectable item!
プロデューサーTATUNG CO.
ディレクターJung-Ya HSIEH, the founder of GIXIA GROUP CO.
デザイナーJung-Ya HSIEH
TATUNG Electric Cooker of the 50th Anniversary Limited Versionの開発・企画についてサステナブル社会(持続可能な社会)の実現に向けて、応募対象が取り組んだこと
With the product lifetime estimated to last over 20 years, it proves to be sustainable and eco-friendly. Both the inner and outer structures are made from stainless steel and aluminum to reduce corrosion and oxidation. The outer structure is finished with nano-ceramic coating which reduces degradation. These design choices help reduce maintenance and the amount of unrecyclable materials used.
TATUNG Electric Cooker of the 50th Anniversary Limited Versionのデザインについて「身体・人間」の視点からみて、応募対象が提供できること
TATUNG has established itself at one of the top household appliance brands in Taiwan since 1918. It has created and sold electric cookers, influencing food culture of Taiwan for the past half a century. With its single switch design, the TATUNG electric cooker provides intuitive controls that anyone can use. A perfect blend of aesthetics and functionality!
「生活」の視点からみて、応募対象が提供できること
This limited edition celebrates the icon of Taiwanese food culture by integrating innovative design with striking aesthetics. The gold-coated lid symbolizes ‘golden marriage’, representing unfailing fidelity for 50 years. With its handle design inspired by an ancient clay pot, the TATUNG 50th-Anniversary Electric Cooker conveys classical aesthetics with a modern eco-friendly foundation.
「産業」の視点からみて、応募対象が提供できること
The TAITUNG 50-Anniversary Cooker is a milestone achievement for the 90-year-old brand. With its utilization of classical symbols, unique materials and manufacturing processes, it successfully blends the traditional with the modern, bringing a ‘regenerating’ affect on the rest of TATUNGs product lines and brand image. It represents a brand new beginning for TATUNG among other aging corporations.
「社会・環境」の視点からみて、応募対象が提供できること
The stainless steel inner structure is molded from a single piece, which reduces the amount of energy and material waste. The PVD process applied to the golden lid increases rigidity and longevity. Maintaining its classic appearance and enhancing functionality, the Cooker as well as the overall packaging brings an updated classic to the public and evokes an awakening call for ecological balance.
ユーザー・社会に伝えたいことIn GIXIA, we believe design is more than just beauty. We design to solve problems, evoke feelings and inspire imagination towards the future. We incorporate genuine emotion, advanced technologies and materials in innovative ways. These values enable GIXIA to pioneer in branding, manufacturing and marketing. It takes an innovative design that balance peoples needs with the environment.
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