Together Rice

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Packaging for food

雑貨・生活用品

Green-In-Hand Foodbank CO., LTD (Taiwan)

グッドデザイン賞

この白米のパッケージは郷土意識と地域コミュニティー創生を意識したデザインである。

住民参加とオーガニックプロダクトの「地に帰る」理念が強調されており、素朴で装飾を排除したメッセージ性の高いデザインになっている。

Together Riceの概要The Together Rice is designed by Green-In-Hand and produced by individual farmers in Taiwan. The packaging includes a piece of kraft paper and handles that are made with weaved hemp strings. The uniqueness of the design came from the green concept of reducing the packaging materials. The weaved hemp strings make a sturdy handle, thus no extra bags are required when carrying. This innovative design was patented in July 2011. The Together Rice’s packaging features Chinese calligraphy over cotton papers which is inspired by the long history of Chinese packaging designs.
プロデューサーYun-Yi,Cheng
ディレクターChien-Te,Lee
デザイナーYun-Yi,Cheng
Together Riceの開発・企画についてサステナブル社会(持続可能な社会)の実現に向けて、応募対象が取り組んだこと
It should be kept in mind that the kraft papers do not preserve the rice as long as plastic packaging. Thus the customers should be reminded to enjoy the rice as soon as possible.
Together Riceのデザインについて「身体・人間」の視点からみて、応募対象が提供できること
The rice should be delivered to customers in a timely manner to ensure the freshness.
「生活」の視点からみて、応募対象が提供できること
We hope consumers can feel the hard work put into the production process while enjoying the rice and that we can bring them closer to our products.
「産業」の視点からみて、応募対象が提供できること
The environmental-friendly, hand-made Green In Hand packaging of the Together Rice has revolutionized the traditional packaging by the other brands. The Together Rice is more than just food, it is a great gift that friends and family can appreciate!
「社会・環境」の視点からみて、応募対象が提供できること
The minimum amount of material used in packaging makes the Together Rice environmentally friendly.
ユーザー・社会に伝えたいことIt would be too selfish if we keep the beauty of agriculture in Taiwan to ourselves. We could say it loud and proud about how delicious our rice is, how beautiful our farmlands are, and how adorable our farmers are. We are confident that everyone in the world will be deeply touched when they enjoy the rice as much as we did. Green-in-Hand will keep discovering, observing,
どこで購入できるか、どこで見られるかGreen In Hand Foodbank Website
Together Riceをもっと見る・購入 楽天市場でTogether Riceを探す

amazonでTogether Riceを探す

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オフィシャルサイト http://www.greeninhand.com/product.php?CateID=1&ProductID=13

関連するグッドデザイン

 

著作権利者:(C)JIDPO GOOD DESIGN AWARD [ G-Mark Library ]

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