2011年度 グッドデザイン賞 受賞
|Crispy Longanの概要||Crispy Longan is made from 100% natural longan. We select only premium fruit from orchards of northern Thailand and dry it using a unique process. Packaging design of crispy longan is based on the concept of In-trend Healthy Snack. White background represents healthy fruit snack. Colorful texts represents trendy product. Blue text contrasts with brown theme of longan, a current trend of European bakery. Selected packaging material can well retain crispiness, aroma and color of product with zipper for mobility and re-usability. We add slogan High in Antioxidant to emphasis longan nutrition.|
|プロデューサー||Mrs. Naraporn Musikanandana Varith, Managing Director, Crispy Veg & Fruit Co., Ltd.|
|ディレクター||Mrs. Naraporn Musikanandana Varith, Managing Director, Crispy Veg & Fruit Co., Ltd.|
|デザイナー||Mr. Pisut Kongkit, Login Design Ltd, Part.|
There is a challenge to make new product for public recognition. Asian people know longan but not for the westerner. The packaging of crispy longan needs to overcome these problem, especially when longan has different character from normal dried longan. Thus the packaging needs to communicate much information to consumer both on product character and its nutritional value.
Crispy longan is very nutritious in nature. Crispy longan 22 g contains as high vitamin C as 4 oranges. It also contain high antioxidant and substances to relax the body and mind. This help relax the person with insomnia for better sleep.This the packaging criteria needs to maintain essence of product very well to consumer.
We promote our product as trendy-healthy fruit snack. Thus packaging is designed in modern package. This helps consumer decided to buy the product more quickly. Our package will also represent the consumer lifestyle as modern trendy style.
Crispy longan is new product that uses high technology to preserve fresh fruit. It can make impact to food industry if the marketing of crispy longan is success in promote Thai fruit worldwide
Crispy longan is innovative food product. It help value added to farmer who normally has problem with over production price during harvest season
|ユーザー・社会に伝えたいこと||Crispy longan is innovative product to world market. Thus we design packaging to fit with its character and packaging looks to be in-trend to its innovation.|
著作権利者：(C)JIDPO GOOD DESIGN AWARD [ G-Mark Library ]