ZENICRAFT BRAND- THE EARTH COLLECTION

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ECO FRIENDLY STATIONERY SET, JOURNAL, PHOTO ALBUM

デザインエクセレンス賞(タイ)との連携に基づく応募

ZENITH ENTERPRISE CO., LTD.(Thailand)

2011年度 グッドデザイン賞 受賞

丸ボタンで留めるデザインは新規性とオリジナリティに欠けるが、数多くのバリエーションによるシリーズ展開と再生可能な素材を使用している時代性を評価した。

"ZENICRAFT" BRAND- THE EARTH COLLECTION, THE EARTH BAG COLLECTIONの概要The alternative to Eco-Design, the Earth BAG Collection is inspired by wastes and left-over from production process.An aim to utilize all materials their best benefits that respond to functionality in routine usage. The EARTH BAG Collection is designed to answer perfection in functional variatons. The selected materials used are easily decomposed, environmental friendly; and light-weight. From Design to Production and Finishing of final products, the mixed-reused paper is well patterned and fit the work surface perfectly leaving no left-over and waste.
プロデューサーMR. SOMCHAI DAMRONGKITKARN
ディレクターMRS. SINEE DAMRONGKITKARN
デザイナーMS. APINYA SUNGMUENG
"ZENICRAFT" BRAND- THE EARTH COLLECTION, THE EARTH BAG COLLECTIONの開発・企画についてサステナブル社会(持続可能な社会)の実現に向けて、応募対象が取り組んだこと
This unique eco-friendly collection is designed with innovation and artistic creation of natural and reused materials. The major principle of Reusing and Recycling waste materials for the best benefit of complete environmental care and new eco-lifestyle.
"ZENICRAFT" BRAND- THE EARTH COLLECTION, THE EARTH BAG COLLECTIONのデザインについて「身体・人間」の視点からみて、応募対象が提供できること
Left-over in production inspires us to create products that utilize such materials at their best benefit & responds to functionality for routine use. They are easily decomposed; with light weight; reduce risk of weight burden while handling by hand and shoulder. Being toxic free and light-weight, the Earth Collection is Life-Safety product.
「生活」の視点からみて、応募対象が提供できること
To apply materials with light weight, durability, water resistance, and reduce weight burden. And to create complete collections in different sizes suitable for all usages. The Earth BAG is yet the multi-purpose, convenient, affordable, and being new Eco-fashion for new lifestyle. With continuous development of designs and functions; natural colors and tones that respond to consumers demands.
「産業」の視点からみて、応募対象が提供できること
The production of The Earth Bag concerns material utilization at its best benefits and usages. The products aim for total quality and functionality that best match all consumers. The selections of all materials concern mainly the environment and recyclable quality that help reduce overall industrial wastes.
「社会・環境」の視点からみて、応募対象が提供できること
The Earth Bag-emphasizes on highest quality standard right from Design through Delivery with strong social conduct and consumer oriented. The emphasis is on developing responsible-society having strong awareness and conscience for environmental care and to pass on the deeds to next generation.
ユーザー・社会に伝えたいことAll creations from whatever sources can turn the world to a better place with awareness of the effects to society & environment as a whole. We determine to deliver the highest quality standard from Design to Delivery with strong social conduct & consumer oriented. The emphasis is on developing responsible-society having strong awareness for environment & society that passed on to next generation.
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オフィシャルサイト http://www.zenithpaper.com

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