Taiwan Centennial Blessing Tea Gift set

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TEA GIFT SET

パッケージデザイン

HOHOENGINE CO., LTD.(Taiwan)

2011年度 グッドデザイン賞 受賞

グローバリゼーションが世界を均質化させていく中、単なるお茶のパッケージということにとどまらず、自国の歴史やアイデンティティー、文化を表現しようとする強い意志を感じた。

しかもデザインは現代の生活の中でも十分に受け入れられるように洗練されたものになっている。

Taiwan Centennial Blessing Tea Gift setの概要Offering Taiwan Centennial Blessing Tea is a gesture of offering fortune (Fu), prosperity (Lu), longevity (Shou) and happiness (Xi). Encompassing these four blessing words, with rich ethnical patterns which mirror the patterns used on ancient Chinese architecture to ornament windows and shades, it is to symbolize hope, wellness and prosperity as well as celebrating the 100th anniversary of founding Republic of China, Taiwan.
プロデューサーKristy Wen Ho
ディレクターKristy Wen Ho, Amone Hsieh
デザイナーKristy Wen Ho, Amone Hsieh
Taiwan Centennial Blessing Tea Gift setの開発・企画についてサステナブル社会(持続可能な社会)の実現に向けて、応募対象が取り組んだこと
The challenge would be to convert the traditional mindset towards packaging. By offering multiple functionalities, packaging can also be a collectible souvenir. Packaging is no longer just a tool used to enhance sales; it signifies and enhances the product value and transcends its cultural meaning.
Taiwan Centennial Blessing Tea Gift setのデザインについて「身体・人間」の視点からみて、応募対象が提供できること
Eco-conscious is applied during the process of the packaging design. Laser carving of the outer box pattern is the technique utilized, no printing is necessary. Further, simple paper folding idea to form the box eliminates excessive use of paper or cardboard materials.
「生活」の視点からみて、応募対象が提供できること
Taiwanese Centennial Blessing Tea offers a harmonic blend of traditional and contemporary living. Tea drinking is part of the life of each Taiwanese; tea offering is a gesture of showing respect, hospitality, warmth, and blessing. Candles and light boxes had become a contemporary lifestyle trend which it is used for relaxation and spiritual meditation.
「産業」の視点からみて、応募対象が提供できること
Taiwanese Centennial Blessing Tea adds another notch to the industry of packaging design and tea drinking through the concept of promoting traditional and contemporary value to the lifestyle of the society. Multiple functionalities prolong the life expectancy of the design and product.
「社会・環境」の視点からみて、応募対象が提供できること
Its social responsible is to carry on tradition in a contemporary and acceptable manner. Towards environmentally, consideration of eco conscious and products user friendliness played important part in the realization of this design. Multiple purpose of the outer box provides consumers one less thing to purchase or to worry.
ユーザー・社会に伝えたいことWe live in a technologically advanced environment. Somehow many of us have forgotten about what made us who we are and the richness of our culture, custom and history. Through the ornamental patterns mirroring ancient Chinese architecture, we wish to enhance the impression of our cultural traditional and historical assets. At the same time, enhance the product awareness of MIT-Made In Taiwan.
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オフィシャルサイト http://www.bonho.com.tw

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著作権利者:(C)JIDPO GOOD DESIGN AWARD [ G-Mark Library ]

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