ASUS U Series Notebook: Bamboo Colloction

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Notebook PC

携帯電話・通信機器・パーソナルコンピューター

Asustek Computer Inc.(Taiwan)

2010年度 グッドデザイン賞 受賞

竹を使いながらプレミアム感実現した洗練されたデザインである。

電子機器に自然素材を使用すると陳腐になりがちであるが、このパソコンは非常に上品に出来上がっている。

竹とその他の素材とのバランスがよく、かつ素材をうまくコントロールしたデザインであり評価できる。

このような自然素材とエコに共感できるユーザへの訴求力は十分であり、これからの進化も期待したい。

ASUS U Series Notebook: Bamboo Colloctionの概要U Series aims at users who appreciate both premium and eco-minded design. By adopting an innovative process, it integrates traditional craftsmanship into production to create a premium image of a smoky-brown bamboo case, which offers not only a natural, warm, and comfortable touch, but also reduces the usage of plastic by up to 25%. The keyboard panel is pressed from a single piece of hairline brushed aluminum which conveys an appealing look and offers a solid typing experience. The finely composed proportions with delicately crafted sculptural forms reinforce the elegant and sleek aesthetics.
達成しようとした目標We try to introduce an eco-sense material to the product to replace some of non eco-sense material without compromise its premium image by careful combining traditional craftsmanship and modern technology, meanwhile, it provides better tactile feelings and user experiences.
プロデューサーAsustek Computer Inc.
ディレクターHW Wei
デザイナーasusdesign
ASUS U Series Notebook: Bamboo ColloctionのデザインについてWe try to introduce an eco-sense material to the product to replace some of non eco-sense material without compromise its premium image by careful combining traditional craftsmanship and modern technology, meanwhile, it provides better tactile feelings and user experiences.
ASUS U Series Notebook: Bamboo Colloctionはどのような使用者・利用者を想定したかU Series aims at users who appreciate both premium and eco-minded design. those users are not satisfied with a product which is eco but unattractive, or a product which is high end in usual sense but nothing eco at all. They expect some product innovative combining both ends into one.
ASUS U Series Notebook: Bamboo Colloctionはその使用者・利用者にどのような価値を実現したかTo satisfy users expecting both premium and eco-minded design, we deliver innovative products and services that are catering to the growing demand for ecological and sustainable living while still allowing the cachet and comforts of high end product.
その問題点に対し、どのように対応したかWe realize bamboo is great candidate because of its fast growing speed and capability with premium finish by a traditional yet eco-friendly way. We also create an innovative way to bring in traditional technique with in-mold technology for saving 25% of plastic usage, a perfect conjunction of traditional craftmenship, advanced technology, premium aesthetics and naturalistic lifestyle.
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オフィシャルサイト http://www.asusdesign.com

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著作権利者:(C)JIDPO GOOD DESIGN AWARD [ G-Mark Library ]

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