Zenique Classical Line in Tin-Packaging

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Intermezzo International Co., Ltd.(Taiwan)

2010年度 グッドデザイン賞 受賞

全体的に綺麗にまとまっており、独自のアイデンティティを出そうとしている姿勢も感じられる。

普通はなおざりにされる裏の内容表示の部分まで丁寧に仕上げられており、裏面で並べても栄えるデザインになっているのが良い。

Zenique Classical Line in Tin-Packagingの概要Zenique Classical Line is designed for packing tea sachets. As tea plays an important role in Chinese culture and life, the tea market becomes vey competitive and saturated. However, Zenique crates a whole new version of tea with distinctive packaging by using simple and minimalism elements to portray the consciousness of Zen. With modern and unique packaging, Zenique Classical Line redefines the traditional Chinese tea as a fresh image to juveniles and fashionize the tea market. As an innovative and creative packaging, Zenique has a great influence and impact on the traditional tea market.
プロデューサーIntermezzo International Co., Ltd
ディレクターMr. SHIH-CHIEH , HUANG
デザイナーMr. SHIH-CHIEH, HUANG, an up-and-coming Taiwanese designer, who studied at Paris Creapole Design School and graduated from Ecole Superieure de Gestion, with a Master of Marketing and Advertising degree.
Zenique Classical Line in Tin-PackagingのデザインについてDreaking tea in Asia is often seen as traditional and old fashioned. In fact, tea is the most heavily consumed drink in the world. By using simple and minimalism elements will make more young people discover the pleasures of drinking tea and make tea become more connected to modern life.
Zenique Classical Line in Tin-Packagingはどのような使用者・利用者を想定したかToday, scientific research in both Asia and the west is providing hard evidence for the health benefits long associated with drinking tea. However, tea drinking is most common in older people. After launching our tea products in the market, people who do care about their healthy would like to enjoy tea more often.
どこで購入できるか、どこで見られるかFlagship Store: No.29, Ln. 270, Sec. 1, Dunhua S. Rd., Da-an Dist., Taipei City 106, Taiwan
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オフィシャルサイト http://www.zenique.net/products_a.html

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