FDD-200

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Magic Refrigeration Disposer

家電機器

Tong Yang Magic Co.,Ltd.(Korea)

2009年度 グッドデザイン賞 受賞

低価格ながら最小限のグラフィックスとよく制御された造形で丁寧に仕上げられている。

FDD-200の概要Competition in food waste disposer market is getting fiercer.Our model, featured with frozen custody system,It is differentiated from conventional models and gives solution for emitted odors.Customers have shown the most numerous complaints for it.Our opening and closing style in upper part design is originated to improve user is life style.We believe that it is the most convenient way to input and output food wastes.We have reduced width and height for the efficiency in narrow space.Controlled lineand minimal design of face are well adjusted into every kitchen.
達成しようとした目標It is designed to increase customer satisfaction by solving the customer complaints toward previous products. With using new models, customers can maintain clean environment at kitchen because it allows avoiding odors from food wastes and pests. It is also convenient because customers can clear it by just one time dumping per each 10 days, so it increases user is life style.
プロデューサーYong W.Yeom, President, Tong Yang Magic Co.,Ltd.
ディレクターYu Jong-Yoon, Tong Yang Magic Co.,Ltd.
デザイナーKim Seung-Ho, Tong Yang Magic Co.,Ltd.
FDD-200のデザインについてWith the sudden expansion of food waste disposing market size, lots of products are introduced into the market.However about 90% of the products are sold at the low sales price. It also shows quality problems.But,we developed and solved the biggest customer dissatisfaction, odor. The intention of the design is to show new orientation by avoiding the conventional food waste disposing market.
FDD-200はどのような使用者・利用者を想定したかUser means housewives, husbands and other family members. Beneficiary Dongyang Magic
FDD-200はその使用者・利用者にどのような価値を実現したかUsers can avoid from decayed food waste and its odors.Also, it reduces waste dumping times, so it increases the users life style. Beneficiary was able to create a blue ocean market by launching and It solves the pending issues in food waste disposer market.Dongyang Magic is a backup runner in food disposer market but it sets its target to be a leading company in this field.
社会・文化および地球環境の視点から解決すべき問題点We can easily see that people in apartment or complex area feel inconveniencebecause of odors and decayed environment near food waste disposing site.
その問題点に対し、どのように対応したかThe society requires public food waste disposing area free from odors. We need to instill consciousness to reduce food wastes for nation and global environment protection.The systematic solution for this issue is required to select trial testing area for its management.
どこで購入できるか、どこで見られるかLotte Dpt. Store Main Branch. Sogongdong, Junggu, Seoul
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オフィシャルサイト http://www.magic.co.kr

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